Effective as of June 2025
Miriam P, a private legal entity headquartered at Alameda Lorena, 1157, Suite 125, São Paulo, SP, Zip Code: 01424-005, registered under CNPJ/MF No. 21849032807 (“Retailer” or “we”), takes your privacy seriously and is committed to ensuring the security and protection of data for all its customers, partners, suppliers, and users (“Users” or “you”) of the website www.miriamp.com.br and any other site, store, or application operated by the Retailer (herein referred to as the “Store”).
This Privacy Policy (“Privacy Policy”) is intended to inform you about how we use and disclose information collected during your visits to our Store and in communications exchanged with you (“Communications”).
BY ACCESSING THE STORE, SENDING COMMUNICATIONS, OR PROVIDING ANY TYPE OF PERSONAL DATA, YOU DECLARE THAT YOU ARE AWARE OF AND IN AGREEMENT WITH THIS PRIVACY POLICY, WHICH DESCRIBES THE PURPOSES AND METHODS OF PROCESSING YOUR PERSONAL DATA PROVIDED TO THE STORE.
This Privacy Policy provides an overview of our privacy practices, the choices you can make, and the rights you may exercise regarding the Personal Data processed by us. If you have any questions about the use of Personal Data, please contact [email protected].
Additionally, this Privacy Policy does not apply to any third-party applications, products, services, websites, or social media features that may be offered or accessed through the Store. Accessing those links will cause you to leave the Store and may result in the collection or sharing of information about you by third parties. We do not control, endorse, or make any representations about these third-party sites or their privacy practices, which may differ from ours. We recommend that you review the privacy policies of any site with which you interact before allowing the collection and use of your Personal Data.
If you provide us with Personal Data about other individuals, you declare that you are authorized to do so and that you have obtained the necessary consent to authorize the use of such information in accordance with this Privacy Policy.
Definitions
For the purposes of this Privacy Policy:
“Personal Data” means any information that directly or indirectly identifies or can identify a natural person, such as name, CPF (Brazilian ID number), date of birth, IP address, among others;
“Sensitive Personal Data” means any information that reveals, in relation to a natural person, racial or ethnic origin, religious belief, political opinion, union membership or membership of a religious, philosophical, or political organization, data concerning health or sex life, genetic or biometric data;
“Processing of Personal Data” means any operation carried out with Personal Data, by automated or non-automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction. Any other operation provided under applicable law is also considered Personal Data Processing;
“Data Protection Laws” means all legal provisions that regulate the Processing of Personal Data, including, but not limited to, Law No. 13.709/18, the Brazilian General Data Protection Law ("LGPD").
Use of Personal Data
We collect and use Personal Data to manage our relationship with you and to better serve you when you purchase products and/or services through the Store, customizing and improving your experience. Examples of how we use your data include:
Enabling you to purchase products and/or services through the Store;
To confirm or correct the information we have about you;
To send you information we believe may be of interest;
To personalize your experience using the Store;
To tailor advertising to your interests in our Store;
To contact you via the phone number and/or email address provided. We may contact you in person, by voicemail, using auto-dialing equipment, text messages (SMS), email, or any other communication method your device can receive, under the law and for reasonable business purposes.
Additionally, Personal Data may also be used as we deem necessary or appropriate:
(a) under Data Protection Laws;
(b) to comply with legal proceedings;
(c) to comply with legal, regulatory, or authority decisions, including foreign authorities;
(d) to protect our operations;
(e) to protect the rights, privacy, and safety of ourselves, you, or others;
(f) to detect and prevent fraud;
(g) to enable us to pursue available remedies or limit damages;
(h) in other ways permitted by law.
OUR STORE IS NOT INTENDED FOR PERSONS UNDER 18 YEARS OF AGE. WE ASK THAT SUCH INDIVIDUALS DO NOT PROVIDE ANY PERSONAL DATA.
Non-Provision of Personal Data
You are not required to share the Personal Data we request, however, if you choose not to share it, in some cases we may be unable to provide full access to the Store, certain features, or deliver products/services as contracted.
Data Collected
General users may browse the Store without registering or providing Personal Data. However, certain features may require registration and the submission of Personal Data, such as completing a purchase or enabling product delivery/service provision.
When contacting the Store, we may collect:
Contact Data: First and last name, phone number, city, state, and email address;
Submitted Information: Information provided via forms (questions, complaints, suggestions, compliments, etc.).
When browsing the Store, we may collect:
Location Data: Geolocation data when you access the Store;
Preferences: Information on your preferences regarding products/services (either told to us or inferred);
Store Navigation Data: Details about your visits and activity, browser/device data, IP address, location, referring site. This includes data collected via automated tools such as cookies, web beacons, and embedded links.
Anonymous or Aggregated Data: Anonymous survey responses or aggregated data about Store usage.
Other Non-Identifying Information: Browser/device data, usage information, and cookie or pixel tag data.
We do not collect Sensitive Personal Data unless you voluntarily provide it via a form.
Sharing of Personal Data with Third Parties
We may share your Personal Data:
With partner companies selected by you or when you submit inquiries;
With service providers or partners who help manage our operations. These may be located in the US, Argentina, Brazil, or elsewhere (e.g., hosting providers, customer support, marketing agencies);
With third parties in the event of any corporate restructuring, merger, sale, joint venture, or transfer (including bankruptcy).
International Transfers of Data
Personal Data collected by us may be transferred to or accessed by entities within our partner company group globally, in accordance with this Privacy Policy.
Automatic Data Collection Methods
When you visit the Store, it may store or retrieve information in your browser via cookies or similar technologies. These usually don’t directly identify you, but improve user experience.
We and our third-party providers may collect Personal Data using various technologies, including:
Via Browser/Device: Information such as computer type, screen resolution, OS version, device model, browser type/version, language, etc.
Cookies: Used to collect anonymous traffic data, customize your experience, and show interest-based ads.
You can manage cookies via your browser settings:
Google Chrome
Mozilla Firefox
Safari
Internet Explorer
Microsoft Edge
Opera
To learn more about advertising and remarketing cookies:
- Facebook
- Google
- Bing
Pixel Tags/Web Beacons: Used to track user actions, measure campaign success, and gather statistics. Ad personalization data may be shared with platforms like Facebook, Google, or Bing. You may opt-out via their settings:
Bing
We may use behavioral advertising companies to measure ad performance. These third parties use cookies/pixels to track usage of our Store and others. We are not responsible for third-party tools and recommend adjusting your browser preferences if needed.
User Rights
At any time, you may request:
(i) confirmation that we process your data;
(ii) access to your data;
(iii) corrections to incomplete/inaccurate data;
(iv) anonymization, blocking or deletion of excessive or unlawful data;
(v) data portability;
(vi) deletion of data processed with consent, as allowed by law;
(vii) information on third parties with whom data was shared;
(viii) information about the option to deny consent and consequences of denial;
(ix) revocation of consent.
We may request proof of identity to ensure data is shared only with the rightful owner. In some cases, legal requirements may prevent immediate compliance.
Data Security
We adopt technical and organizational measures required by Data Protection Laws to protect Personal Data. However, no transmission or storage system is 100% secure. If you believe your interaction with us is no longer secure, please notify us immediately.
Links to Other Sites and Social Media
The Store may contain hyperlinks to partner or advertiser websites. Each has its own privacy policies, and we are not responsible for their practices. Always review those policies before submitting Personal Data.
We are also not responsible for privacy practices of organizations such as Facebook, Apple, Google, Microsoft, or other software/app developers and internet providers, including data shared via their platforms or posted on our social pages.
Policy Updates
If we update our Privacy Policy, we will publish the revised version in the Store with a new revision date. We may notify you through your registered contact or via the Store.
We are committed not to use your Personal Data for purposes incompatible with this policy, unless required by law or court order.
Your continued use of the Store after updates signifies acceptance of the revised terms. If you do not agree, please discontinue use.
Data Controller Contact
To exercise your rights or ask questions related to the Processing of your Personal Data, please contact us at: [email protected]
